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Industry News

Published on September 26th, 2018 | by The GC Team


“Elite Retailer” support initiative from GDHA

Glen Dimplex Home Appliances is rolling out an initiative to support independent retailers and increase its share of the range cooker market.

“Elite Retailer”, a title and benefits package that will be offered to up to 50 independents who display a minimum of six range cookers across GDHA’s Belling, Stoves and Britannia brands, provides a range of financial and support benefits including high-tech display stands, improved margins and rebates.

The initiative will see GDHA, which recently secured its highest share of the range cooker market in more than six years, make a significant investment in each of the retail showrooms.

Other benefits will include increased support from GDHA’s independent sales team and exclusive activities such as cooker hood promotions and extended warranties for consumers, staff incentives and competitions. Each Elite Retailer will also receive an improved online presence on the brand websites, with biographies, images, product listings and measured web traffic.

The exclusive point-of-sale materials and displays available to Elite Retailers include a Hero display stand which incorporates a 10” touchscreen detailing key features and benefits of the range cookers, row display stands, branded plinths and backboards for all GDHA brands.

GDHA Managing Director Mark Davison said the company is targeting “significant” growth in the next two years.

“Independent retailers are vital to us achieving that growth and this new initiative allows us to support them in a very tangible way in return for their loyalty and commitment to our brands,” he commented.

“We think the new displays show the products at their very best and being an Elite Retailer gives the showrooms the opportunity to really maximise sales and grow their own businesses.”

Liverpool-based Built-in Kitchen Appliances was one of the first to install the full Elite display package. Owner Steve Woods said: “This initiative sends out a really positive message in what is a very challenging market.

“Becoming an Elite Retailer means you qualify for a range of great benefits and enhanced support – so there are a lot of plusses to signing up. We’re obviously aiming to increase sales of GDHA range cookers and this partnership presents benefits for both parties.”

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