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Published on March 30th, 2016 | by The GC Team

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EPE Group outperforms SDA market in 2015

EPE Group, which distributes branded small domestic appliances and floorcare appliances, has announced that sales increased 18.2% in 2015, with notable performances in food preparation and linen care.

The company said it has grown organically, taking market share from its competitors, and at a faster rate than the small domestic appliances market, which has been buoyant for a number of years.

EPE Group investment and marketing director Harry Singh said: “In 2015, Kenwood and Philips performed well in the food preparation category, with Braun and Philips more than holding their own in the linen care category. In floorcare, AEG, Bissell and Kärcher performed well.”

As the exclusive distributor of Philips’ SDA range, EPE has recently launched the brand’s new Anti-Allergen Home Range. The collection of eight products includes an air purifier, dust mite cleaner, bagged and bagless vacuum cleaners and two cordless models plus a number of product accessories.

Appliances in the range are endorsed by The British Allergy Foundation and the European Centre for Allergy Research Foundation (ECARF).

“The anti allergy market is growing as more and more customers become aware of the health benefits that these products offer,” said Singh.

Commenting on the small appliances market as a whole, he added: “Our customers know that there is money to be made in the SDA market. As we grow our business, our customers are growing their businesses too.”

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