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Industry News

Published on January 29th, 2020 | by The GC Team

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ESF creates “recall-ready” Alexa app

Consumer protection charity Electrical Safety First has launched a “recall-ready” Alexa app to help reduce the number of electrical fires in UK homes. 

The move means consumers can now effortlessly discover if they have a recalled electrical item, simply by telling Alexa the item’s brand name.

Emma Drackford, Director of Communications at ESF, said: “We hope that by launching the Alexa app people will use it to make ad-hoc checks while doing chores around the house, without having to open a website. It’s all about removing barriers and giving our audience the tools they need to use their electrical products more safely.”

Product recalls currently achieve a success rate of just 10-20%, leaving a large number of potentially unsafe electrical items still in use and presenting a significant risk of fire.

Research by ESF indicates almost 270 million unregistered electrical products are still in UK homes. As only consumers who register an item can be easily contacted in the case of a product recall, this means that there is a significant proportion of the population who won’t know if one of their appliances is a safety risk. The new Alexa app aims to boost recall rates.

ESF’s Drackford said: “In 2017 almost 5,000 fires were caused by faulty electrical appliances and leads, including recalled items – the equivalent of 13 fires per day across the UK.

“We are committed to using every advantage provided by new technology to reduce this risk.”

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