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Industry News

Published on October 30th, 2019 | by The GC Team

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ESF sets out framework for product safety conference

Electrical Safety First has released the framework for its 11th annual product safety conference, which will take place at Church House, Westminster on Thursday 28th November.

While the focus of the event will be on the relationship between consumer behaviour and product safety, it will also address the impact of Brexit and mainstreaming of the smart home.

‘Think Like a Consumer – Behaviour-led insights for Safer Products’ (this year’s theme), reflects important and emerging issues impacting the electrical retail industry and consumer safety.

The keynote speech will be provided by the Minister for Consumer Affairs and Small Business, Kelly Tolhurst MP, with expert panels and speakers including Wendy Middleton, Behavioural Insights Lead for the Office for Product Safety and Standards (OPSS), and representatives from Dyson, John Lewis, Dixons Carphone and Cooley LLP. 

“This conference will investigate how understanding human behaviour can help improve the product design process, particularly in relation to safety and potential misuse – and help in improving reaction to product registration and recall response”, explains Martyn Allen, Technical Director at Electrical Safety First.

“Today, we are in a period of intense change – technologically, politically and legislatively. Using behavioural insights to help create safer products, and encourage behaviour that reduces risk, is key to sustainable business and improved consumer protection.”

The event will also host Electrical Safety First’s Safety Innovation Awards, developed by the Charity to acknowledge companies or individuals who put safety at the heart of product design, or go the extra mile in safety advocacy.

It concludes with a drinks reception, at which continuing debate and more informal opportunities for networking will be available.

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