Published on July 15th, 2020 | by The GC Team0
Euronics “caught behind”
The Euronics brand made the most of the opportunity brought about by England’s first home cricket test of 2020 – England vs West Indies at the Ageas Bowl in Southampton – achieving a vast amount of national exposure for the brand.
Coverage during the match which took place last week (8-12th July) attracted a larger than usual TV audience, with live ball by ball coverage on Sky and free-to-air highlights shown every night of the five-day game on BBC Two.
Buying group CIH supported Euronics members during the game with the brand appearing regularly throughout on the LED display system used just behind the boundary around the pitch.
Stuart Cook, CEO of Combined Independents (Holdings), said: “Because of the pandemic lockdown, this Test match became one of the most eagerly anticipated games in history and a must-watch for cricket-starved fans across the nation.
“The timing of our brand exposure offered an important boost for Euronics retailers. They are now open, COVID-secure and reporting good levels of business and footfall from customers who are retuning in numbers to support their local electrical appliance retailer.”