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Industry News

Published on October 19th, 2017 | by The GC Team


Euronics ranges Fearne By Swan collection

Buying Group CIH has made the Fearne By Swan range of small kitchen appliances available to Euronics members.

The range is the result of collaboration with presenter, DJ, cook book author and designer Fearne Cotton, and comprises a stand mixer, food processor, 3 in 1 stick blender, hand mixer, kettle and 2-slice toaster.

“The collaboration between a well-loved British brand such as Swan and a popular British celebrity such as Fearne Cotton seems almost too good to be true,” said James Aldridge, small domestic appliance buyer at Euronics. 

“Fearne and Swan have struck a new mood for the kitchen and we are both proud and excited to be offering this great new range online and in stores. The potential for high levels of interest has been clear, thanks to Fearne’s social media following as well as her successful cookbooks.

“Our agents have been very keen to get their hands on these new products for their stores, but we also see a key online customer demographic due to Fearne’s appeal to a typically younger and socially active audience.”

Rob Wileman, commercial director at Swan, said: “The range has been received very well by the industry and we are extremely excited for it now to come to the market.”

Euronics will be offering the Fearne By Swan appliance range in four pastel colours: Lily, Truffle, Peacock and Pale Honey.

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