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Published on June 30th, 2020 | by The GC Team


Euronics stores hit the ground running

Buying group CIH has announced that its member retailers are experiencing a “healthy boom” in store traffic and business following the easing of the COVID-19 lockdown on 15th June, with positive stories around the country, according to the group.

CIH supported its members both during the pandemic and later, offering a package of initiatives and materials to help them reopen stores in compliance with COVID-19 Secure guidelines.  At the end of May, the buying group set out a bundle of support measures, including the supply of PPE and COVID-19 marketing materials, along with the practical information, advice and additional services needed to reopen stores safely.  

Stuart Cook

Positive story

Now, according to Chief Executive Stuart Cook, “members up and down the UK are telling us the same positive story – safe COVID-19 shopping environments, customers flooding into stores and big surges in sales of both brown and white goods.”

“The independent electrical retailer is still needed and desired on the high street”

Ian Cooper from Cooper & Elms in Kings Lynn, which kept a skeleton staff busy via telephone and internet sales during the lockdown, said: “We had an excellent first day of trading and the high volume of sales continued through the week. This demonstrates how much the independent electrical retailer is still needed and desired on the high street. Customers are clearly as pleased to see us and our products as we were to see them.

“Membership of Euronics has really shown its strength during the pandemic, not only from head office with the buying, marketing materials, PPE kits and regular updates from the management team, but also between members who pulled together to help and support each other. It was truly reassuring to know that we had the whole Euronics group behind us.”

Face-to-face shopping

CIH’s Stuart Cook said many members did steady business online during the lockdown, adapting with click and collect and kerbside delivery innovations, “but customers have missed the face-to-face shopping experience,” he added.

“The best part of this awful experience has been welcoming back our customers”

Sound & Vision Electronics in Frinton-on-Sea, which celebrates its fiftieth anniversary this year, managed to provide a service for the community, many elderly or shielding, via telesales and processing online orders. Amanda Gray, a Partner in the business, said: “The best part of this awful experience has been welcoming back our customers.

“Their loyalty and support have demonstrated the need for our services. We missed them and they missed us. We experienced the best day’s retail trading in 50 years, which was comforting as we had no idea what to expect. 

“We hope it continues and that we can soon welcome back the rest of the team over the coming weeks with continued good business. We were supported behind the scenes by our Euronics family – we were all in this together.” 

“It’s so good to be back”

Lucy Schulz at Cee-Jay in Leighton Buzzard said, perhaps unsurprisingly: “We’ve had the busiest two weeks in a long time. It is fantastic to feel the support from our local community. Familiar faces appreciating our advice and service makes all the hard work in ensuring the store is COVID-safe worth it. It’s so good to be back.”

“All Euronics stores that have now reopened are being rewarded with loyal customers who are excited to see and touch real products, interact with knowledgeable staff and, ultimately, ready to buy,” commented CIH’s Stuart Cook.

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