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Industry News

Published on March 14th, 2019 | by The GC Team


Exclusive club for new customers as Britannia undergoes brand refresh

Premium range cooker brand Britannia has undergone an extensive brand refresh with new logo and positioning, a revamped website, new POS and marketing materials and the launch of an “exclusive” club offering new customers who buy a range cooker through participating retailers a broad range of benefits and a next-level service experience.

Service benefits include enhanced delivery and installation, a personal in-home product demonstration and dedicated pre- and post-purchase support from the UK Customer Service Centre. Extra warranty and health-check options are available and all is supported by specially trained in-house engineers.

Britannia Life club members will also receive a free range cooker care pack after installation, discounts on Britannia cookware and bakeware and regular communication offering bespoke recipes, offers and exclusive lifestyle content from high-profile food and drink industry experts.

Mark Davison, Managing Director of Britannia’s parent company Glen Dimplex Home Appliances, said: “The brand refresh and launch of Britannia Life represents a significant investment in Britannia and one which we think will not only strengthen the brand in the eyes of the consumer but will provide huge support to our retailers.

“Britannia Life will offer a range of delivery options that can include disconnection and removal of an old appliance, installation of the new one and then a personal demonstration to ensure the customer understands the features and functions in order to get the best out of the product from day one.”

Davison added that the range of consumer benefits will help retailers in the sales process and the launch will be supported by trade and consumer marketing activity.”

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