Published on September 15th, 2021 | by The GC Team0
Exclusively 2021 “exceeded highest expectations”
The Exclusively Show 2021, which was postponed from June this year and took place at The Business Design Centre, Islington on 24th and 25th August, attracted a higher-than-expected number and quality of attendees, according to information and comment just released by the British Home Enhancement Trade Association (BHETA).
Over the two days of the Show, there were more people present than in 2019. Visitor numbers were “slightly down” on 2019, following the decision not to invite either overseas buyers or overseas media as a Covid-19 precaution, and the show’s postponement to peak holiday season, but this was more than made up for by exhibitors bringing more people than normal “as they saw the event as an opportunity to get the industry back together after lockdown.” Exhibitors were said to be “overwhelmed by the quality of UK visitors which was evident across retailer and media visitors with many first time attendees.”
Representation from retail included supermarkets Aldi, Asda, Tesco, Waitrose, Morrisons and Sainsburys; from online & mail order, Amazon, eBay, Groupon and Studio Retail Ltd; Home Bargains (TJ Morris) and The Original Factory Shop were among “value” retailers at the event; B&Q, Home Hardware and Wickes from DIY; department stores included Harrods, John Lewis, Selfridges and Ulster Stores; electricals giant DSG Currys was also there.
The Brand Showcase – a curated edit of the show for media – attracted both traditional consumer and trade media plus well-established consumer influencers. Media visitors included This Morning, Olive and BBC Good Food. as well as many other mainstream consumer titles. The Trends area had trend forecaster Scarlet Opus illustrating and talking about the key trends from now through Christmas 2021 and over the next two to three years, using exhibitor products as examples of the key themes which will influence both buyers and media.
Sabichi with the Kettle from the Haden “Dorchester Sage Green Collection” was a winner in the “Reset” section of the Trends Awards – which highlighted the new consumer consciousness of eco issues – because of its energy and water saving features.
Marketing manager Steve Richardson said: “With numbers of exhibitors and visitors this high, we can honestly say that from a commercial point of view, it certainly felt that it was back to business as usual. With over 130 companies and 200 brand names exhibiting, as other features such as the Trend Tours and Talks with Scarlet Opus sold out, the housewares, SDA and gift sectors certainly rose to the occasion.”