Published on April 3rd, 2020 | by The GC Team0
Exclusively show goes digital as 2020 event postponed
Organisers of the Exclusively 2020 show, incorporating Exclusively Housewares and Exclusively Electrical, have postponed the event until 15-16 June 2021 due to the rapidly escalating effect of the coronavirus, and will this year run an online show, Exclusively Digital 2020.
Exclusively Digital 2020 will be for fully paid-up exhibitors of the postponed show and will provide an opportunity for them to present brands and products to buyers, press and influencers via new interactive features on the Exclusively website.
Exclusively organiser BHETA said it will carry over exhibitor support and financial commitment to the 2021 show to secure places and offset costs which have either been incurred or will be required to support next year’s event.
The online show will target all retail buyers, trade and consumer press and influencers, and current exhibitors are being asked in the first instance to load their product details, videos and press releases to the show website.
BHETA and the Exclusively team will be investing in the provision of live and interactive opportunities both with buyers and media to maximise on 2020 product and trend opportunities.
Will Jones, Chief Operating Officer of Organiser BHETA and Chair of Exclusively, said: “Truly, we are living in unprecedented times and the impact on all our businesses and personal lives is very real. While there’s no denying we are all facing significant challenges, at some point in the future, a sense of normality will return and our industry will be able to move forward.
“The decision we have made regarding Exclusively 2020 reflects the situation in which we find ourselves, but we are marketing Exclusively Digital 2020 as something positive on which we can all collaborate in the meantime to make the best we can of a very challenging set of circumstances.”
“A member of the BHETA / Exclusively team will be in contact with each exhibitor individually to explain this initiative in more detail very shortly,” the organiser said.