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Published on April 28th, 2020 | by The GC Team

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Exertis appoints Chief Digital Officer

Basingstoke-based Exertis has announced the appointment of Vishal Chhatralia to the newly created role of Chief Digital Officer, reporting to both Tim Griffin, managing director, DCC Technology and Paul Bryan, managing director Exertis UK&I. 

He joins the company from Electrocomponents (known as RS Components) where he spent fifteen years in senior roles across category management and digital, most recently as global senior vice president for innovation.

In his new role, Chhatralia will be responsible for devising and implementing the business’s digital strategy, focusing on customer experience, marketing, digital services and operational efficiencies to drive frictionless trade and expansion of digital technologies across the organisation.

Managing director Tim Griffin said: “This is a key role for the Exertis Group as we look to exploit opportunities to deliver projects that create value by improving our customer engagement and loyalty, driving additional revenue and achieving new operational efficiencies.

“Vish is a highly experienced leader with a proven track record in generating innovative digital and e-commerce solutions. He is the ideal person to expand our digital transformation initiatives across the Exertis Group that not only create a competitive advantage for our business but also generate exciting opportunities for our customers, suppliers and employees.”

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