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Industry News

Published on April 16th, 2019 | by The GC Team


Exertis brings CRUX SDA brand to UK market

Exertis has announced an agreement with MPL Home for the distribution of the firm’s CRUX range of Small Domestic Appliances including breakfast, cooking and food preparation. 

CRUX appliances’ signature look is stainless steel with copper accents, and the products were originally created for US department store chain Macy’s. They are designed in New York City,

Harriet Croft, Exertis, core electronics, general manager, said: “CRUX products combine style and durability with high quality, but at an affordable price to compete favourably with existing high-end brands in the market.

“We look forward to working with the CRUX team to grow their presence in e-tail and traditional retailers along with increasing the awareness of the brand with discerning consumers.”

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