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Published on May 16th, 2019 | by The GC Team

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Exertis expands CE and SDA offerings in Continental Europe through two acquisitions

DCC Technology, which trades as Exertis, has announced its intention to acquire COMM-TEC GmbH, a leading supplier of Pro AV solutions to resellers and systems integrators across Europe, and Amacom, a leading supplier of consumer electronics and small domestic appliances to retail, etail and B2B resellers.

COMM-TEC is headquartered east of Stuttgart and generated over €90 million in revenue in its last financial year. It employs over 150 staff across Germany, Switzerland, Austria, Italy, Spain and has sales operations in Eastern Europe.

The company provides a range of Pro AV solutions encompassing presentation hardware; digital signage and media solutions; signal management, conference and control; racks and mounts.

Gerry O’Keeffe, Exertis International managing director, said: “COMM-TEC is a key investment in our continuing growth story.  COMM-TEC provides Exertis’ customers and vendors with a first-class European platform and together with Exertis’ Supply Chain Solutions business gives us global reach in this important and growing category. 

“In addition to increasing our presence in Continental Europe, this acquisition provides great synergy opportunities with our Exertis Pro AV Solutions divisions in other countries.” 

COMM-TEC’s management team will remain after the completion of the acquisition, reporting to Eric Bousquet, managing director, Exertis commercial Western Europe.

The acquisition is subject to approval from the relevant competition authorities which is expected to be received by June/July, during which time both companies will continue to operate separately.

Amacom is located in Den Bosch in the south of the Netherlands and employs around eighty staff with revenues of €160 million in the last financial year. 

The company holds a leading position with vendors including Clearplex, LG, Panasonic, Philips, Samsung and Sony.

Exertis’ O’Keeffe said Amacom provides the company with the opportunity to expand its Consumer Electronics business in Continental Europe.

“There is great synergy between our two companies in the consumer market which we can leverage to the benefit of our vendors, who increasingly want to work with fewer partners across Europe. Amacom is well respected for its sophisticated distribution and service capabilities, serving the Benelux market with an impressive online portal that is widely used by retailers, and has strong relationships with key vendors.”

Amacom’s management team will remain in place after the completion of the acquisition with the current CEO Dick Engels reporting into O’Keeffe.

“With the additional resource and financial strength of DCC, we will continue the strong growth of our business in the Netherlands and beyond, and provide new opportunities for the channel and, most importantly, our employees under the Exertis brand. This is a significant step for Amacom that will enable us to be part of a highly successful operation which is rapidly expanding its presence across the globe,” Engels commented.

The acquisition is subject to approval from the relevant competition authorities. Completion is expected to take three to six weeks, during which time both companies will continue to operate separately.

 

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