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Industry News

Published on January 30th, 2018 | by The GC Team

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Falmec to bring a taste of Italy to kbb Birmingham 2018

Extraction system manufacturer Falmec will return to kbb Birmingham this year to exhibit its latest technical innovations and designs on a 54 square metre stand reflecting the brand’s Italian heritage and premium design values.

The stand will be fronted by the Euroline team, Falmec’s exclusive importer in the UK, and will bring “a taste of Italy” to Birmingham with product demonstrations and food and drink tastings.

The line-up of products will include the Circle.Tech, a range of designs predominantly installed as statement features suspended from the ceiling, and the new four-zone 90cm Sintesi model, a combined one-piece surface mounted induction hob and extractor system with automatic opening of its aerodynamic air blades.

Falmec will aslo show a selection of other “forward thinking” products such as Quiet Mark approved systems and space-saving built-in extractors.

Nigel Jacobs, Managing Director of Euroline, commented: “As a market leader in extraction, it is important we put our brand at the front of the minds of influential decision makers and buyers within the industry to continue encouraging the growth the business has been experiencing.

“The KBB show provides us with the platform to strike up an open dialogue with existing and prospective business around the excellent artistry offered in Falmec products, both in their functionality and style. We also find the event extremely insightful in regards to market climate, which in turn acts as inspiration for the future innovations we hope to develop and deliver to the UK and global market.”

Visitors to stand J110 will be invited to join the team each day for product demonstrations using appliances such as the new Sintesi and a glass of Prosecco DOCG (Denominazione di Origine Controllata e Garantita – the highest classification Italian wines can be awarded) sourced from the same location in which Falmec launched as a family business more than 30 years ago.

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