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Industry News

Published on May 15th, 2020 | by The GC Team

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Fisher & Paykel focuses on Social Kitchen campaign

Fisher & Paykel’s Global Marketing team has acted to reshape the way the brand engages with customers, retailers, designers and aspiring chefs, with a new digital activation which brings its flagship Social Kitchen campaign to life.  

“At a time when people cannot connect face-to-face, the Social Kitchen is Fisher & Paykel’s way of inviting everyone to come together, to share, and to make their lives that little bit richer,” the New Zealand-based company said.

Running on Instagram, the campaign includes daily posts showcasing tips, tricks and lifehacks, talks with expert designer panels, and demonstrations on how to make the most of ingredients with resident chef Paul Mounsey.

A new microsite has been created which will be a hub for all of the company’s content.

“One of Fisher & Paykel’s biggest differentiators as a brand is our deep understanding of our customers, and the life lived around appliances,” said Helen Haider, Head of Marketing (pictured).

“That insight-based philosophy is what drives so many decisions across our business, from the products we design to the conversations we have with our customers every day.”

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