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Industry News

Published on September 23rd, 2020 | by The GC Team


Focus on community spirit marks 10-year Blomberg and Euronics partnership

Beko brand Blomberg is marking its 10th year with the launch of its first connected range of washing machines and washer dryers and its first four-door American fridge freezer, and, as the exclusive brand for Euronics agents, has launched a ‘no purchase necessary’ window display competition focusing on community spirit.

The display will encourage customers to nominate their local hero to win £2,500 of Blomberg appliances and offer retailers the opportunity to win ‘Euronics Best Dressed Blomberg Window’.

The competition will recognise one overall winner and seven regional prizes will also be on offer. Retailers simply need to send photos of their window display to the Blomberg promotional team.

Competition winners will be notified before 4th December 2020.

Beko plc channel manager for independents Steve Naylor said: “As part of our 10th year celebration we want to recognise local heroes and retailers with a fantastic competition prize. During these uncertain times we have all come together and we want to celebrate that alongside our anniversary. We hope retailers get onboard and we look forward to seeing the window displays up and down the country.

“We are also absolutely delighted to mark this milestone anniversary by expanding the range with not one but two firsts for Blomberg. The brand has achieved great success over the years, it has a customer recommendation score of 97%* and in 2019 it was in the top 10 freestanding and built-in brands in the UK**, which is down to the hard work from both Blomberg and Euronics.”

*According to impartial owner reviews on Reevoo over the past 6 months **GFK 2019 Jan – Dec MDA6 volume

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