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Published on March 23rd, 2021 | by The GC Team

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Focusrite Group to launch new commercial audio brand

A new commercial audio brand will be introduced to the market when Focusrite plc launches Optimal Audio at a virtual event on 20th April.

Optimal Audio will become the Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify.

While full details of the launch have not yet been released, Focusrite Group CEO Tim Carroll said: “It’s a rare privilege to create a brand from scratch. The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio.
 
“Taking a considered view of the commercial audio sector led us to conclude that it represents a maze of often overly complicated products that can be difficult to understand, install and operate. Optimal Audio will set out to do things differently, with a streamlined offering that is straightforward to install and simple to use.”
 
As part of the Focusrite Group, which claims to be the largest pro audio manufacturer in Europe, with a turnover in excess of £130 million, Optimal Audio will benefit from years of engineering experience, global reach and support, Carroll said.
 
“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – are helping to bring Optimal Audio to fruition. In the long term our ambition is that the brand will have its own distinct team.”

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