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Industry News

Published on August 26th, 2015 | by The GC Team

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Former Great British Bake Off finalist appointed Currys PC World ambassador

Currys PC World has appointed Luis Troyano, a former finalist of The Great British Bake Off, as its new ambassador.

As part of his activity with the retailer to promote its range of small kitchen appliances and cookware, Troyano will create three dessert recipes, designed to encourage the nation into the kitchen.

Currys PC World has recorded significant demand for small kitchen products. The retailer said it appears that aspiring bakers around the UK have taken inspiration once again from the baking show. Sales of bakeware – including cake tins, decorating accessories and bowls – are up 222% year on year, while sales of kitchen scales have risen 25%.

Following his appearance as a finalist in 2014s Great British Bake Off, Troyano released his first cookbook, Bake It Great, influenced by his Spanish upbringing and full of family recipes handed down by generations. The amateur chef, whose creations were coined to be “pure alchemy” by Paul Hollywood, wrote the book to help break down the perceived complexity of baking and to help bakers of all abilities create great recipes.

Matthew Higginson, Head of Category for Small Domestic Appliances at Currys PC World, said: “We are delighted to be working with Luis – he’s such an inspiration to home bakers and we hope his fabulous range of exclusive recipes will demonstrate that all you need is a little bit of passion and the right tech to create fabulous desserts at home.

“Our small kitchen appliance and cookware ranges boast a fantastic offering for our customers so it’s great to have Luis on board to showcase what baking magic you can create with them.”

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