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Business F&P rolls out biggest range of products in eight decades

Published on August 10th, 2013 | by The GC Team

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F&P rolls out biggest range of products in eight decades

A successful growth plan and investment into Fisher & Paykel’s R&D centres in New Zealand over the past four years has led to the global release of the largest number of new products at any one time in the company’s history.

Of the 70 products being introduced, around 50% are completely new to F&P’s product lines, with the balance featuring high-quality upgrades to existing models. All are expected to be available to consumers in key markets later this year and early next year.

Daniel Witten-Hannah, Executive Vice President of Product Development and Marketing, said that each range has a design or technology platform capable of leading cooking and refrigeration globally.

A new 60cm, 77-litre built-in oven with active venting technology and a gas-on-glass hob have already received the international Red Dot design award.

F&P Chief Executive Stuart Broadhurst said: “Our focus is now on establishing Fisher & Paykel’s centre of excellence for R&D for the Group worldwide. The teams we’re assembling now will be critical to achieving our goal for Fisher & Paykel to become the world’s leading premium appliance company.”

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