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Published on November 10th, 2020 | by The GC Team

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Freeview and Vestel in new 5-year deal

Freeview has renewed a contract with TV manufacturer Vestel ensuring the Freeview Play service, home to the UK’s most-watched content, will have prominence on all new TV sets produced by the Turkish company for a further five years.

Vestel is Europe’s largest set manufacturer and a market leader in the UK, producing TVs for more than 20 brands including JVC, Hitachi and Toshiba.

Under the new agreement the company will provide new ways of helping customers enjoy the digital platform, including a new introduction video to show viewers how Freeview Play works and how they can make the most of it.

Vestel’s 2021 TV packaging will also showcase the Freeview Play offering and its core apps: BBC iPlayer, ITV Hub, All 4, My5 and STV Player.

Freeview Play is home to the nation’s favourite content, with over 85 channels and nine on demand players. Viewers have access to over 20,000 hours of on demand content including over 750 boxsets and is the UK’s fastest growing TV platform with over 10 million sales and 5 million users to date.

“As we have seen over the past year, whether it is the latest news or boxset, ensuring that we can all easily access public service broadcasting is so important to our society,” said Simon Hunt, Director of Business Development and Strategy for Freeview Play.

“Freeview Play delivers this to millions of viewers and we are delighted to be partnering with Vestel to enhance the viewing experience in new and exciting ways.”

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