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Industry News

Published on September 26th, 2013 | by The GC Team

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Freeview creates ‘Lily Ad’ to find Britain’s most talented pond life

Freeview is staging a novel promotional taster ahead of a forthcoming advertising campaign. The broadcaster today introduced the first ever ‘Lily Ad’, commissioned to find pond-based talent for a forthcoming TV production entitled Pond Side Story.

The Lily Ad is a custom-built lily pad with a billboard offering a ‘frogs-eye view’ to attract talented pond life to appear in the production. The pond-based ad was launched today at the ornamental pond at RHS Wisley, with plans afoot to place Lily Ads at other ponds across the UK.

The Lily Ad is constructed from waterproof foam plastic to provide a padded comfort stop for pond life and to blend in seamlessly among real lily pads. It was designed in consultation with experts from the Freshwater Habitat Trust.

According to a Freeview spokesperson: “Pond Side Story requires some fast-moving and well co-ordinated amphibian action.

“In order to find the finest talent we’ve had to forgo the usual route of agents and casting sessions and instead head straight to the source: ponds all over the UK. We’re confident our stars are out there somewhere among the reeds and algae.”

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