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Industry News

Published on June 16th, 2021 | by The GC Team


Gaggenau London contributes art installation for London Festival of Architecture 2021

Premium appliance brand Gaggenau is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially commissioned installation. Titled “Fragment,” it is, says Gaggenau, “the abstract interpretation of the story of Gaggenau.” The installation can be seen in the Gaggenau London showroom window until 30 June 2021.

This year’s London Festival of Architecture (LFA 2021) sees some of London’s most respected design brands offering their showroom windows to showcase the work of emerging architects and designers. Each designer was invited to create a unique architectural installation made of paper to be installed in those showrooms across London during June.

Gaggenau’s brief to architecture and design studio Inclume was to “create an installation that represents the craftsmanship that Gaggenau has pursued since its beginnings as an iron foundry in 1683.” The result is Fragment, an abstract interpretation in paper of the story of the brand, comprisimg black and orange 3D shapes, handmade from paper and suspended by wires in the window of the showroom where they appear to float and fade into one another.

Edina Crnkic, Gaggenau Group Brand Marketing Manager, said: “We are delighted to take part in LFA 2021 and showcase this abstract installation by Inclume, which represents the Gaggenau story ‘It began with a spark’. The designers utilised close to 4500 paper forms and 320 wires. I urge anyone who can to head over to Gaggenau London and see it for themselves.”

Gaggenau London is situated at 40 Wigmore Street and is currently open by appointment. The Fragment installation will be on display in the showroom window until 30 June 2021.

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