Published on August 21st, 2015 | by The GC Team0
Gaggia re-launches in UK market
Italian brand Gaggia is to refocus on the UK market with a range of new bean-to-cup machines claimed to offer a lower cost, higher quality and a more environmentally friendly alternative to the coffee capsule.
The new Naviglio and Anima ranges incorporate five machines, with prices from £399 for the standard Naviglio model through to £750 for the top Anima Carafe machine.
According to Gaggia, the major benefit of the new models is that they close the cost of ownership gap with capsule machines. Gaggia calculates that the bean-to-cup machine – assuming the user drinks two cups of coffee per day – can save between £175 and £205 per year while giving the consumer the freedom to choose the quality of the coffee they use.
“The introduction Naviglio model can therefore repay the difference with a basic £100 capsule machine in just two years – plus there’s no need to worry about what to do with the one of 200 million coffee capsules used each year,” Gaggia said.
All of the new models have a similar specification to Gaggia’s more expensive machines, with 100% ceramic adjustable coffee grinders that resist heat buildup and remain consistent throughout use. Quick heat, stainless steel thermal block boilers promise a long life and remove the wait between cups of espresso. In addition to automatic internal circuit cleaning, there is an easily removable brewing group ready for a more intensive clean.
The Naviglio range comprises two models: the standard product, which is available in black and has a pannerello frothing wand is priced at £399, and the Deluxe model, which is available in a silver finish and priced at £439. This machine has a ‘cappuccinatore’ milk frother with a patented cyclonic chamber designed to produce a superior micro foam and hotter milk straight from a carton or jug dispensed directly to a cup.
Both machines have adjustable grinders and programmable buttons to memorise three different strengths of coffee.
The Anima range (pictured) features three new models with chrome metal finishes and a digital display. The standard Anima machine is priced at £650 and has a pannarello frothing wand; the Anima Deluxe is priced at £699 and features Gaggia’s cappuccinatore milk frother with patented cyclonic chamber, and the Anima Prestige is priced at £750 and has an integrated 500ML milk carafe.
All Anima products offer the option of using either coffee beans or ground coffee and the choice of five strengths. Coffee temperature can also be adjusted from cup to cup.