Published on July 30th, 2015 | by The GC Team0
GDHA and Britannia create new range cooking division
Glen Dimplex Home Appliances and Britannia Living have created a combined range cooking division, led by Britannia Living Managing Director Chris Honer.
The new division, Glen Dimplex Home Appliances: Range Cooking, will provide customers with a single point of contact and access to an expanded product range incorporating the Stoves, Belling, New World and Britannia brands.
GDHA acquired Britannia Living late 2013 after the business fell into administration and has successfully returned it to profitability. Jonathan Casley, Managing Director of Glen Dimplex Home Appliances, said: “We are very proud to have a great brand like Britannia as part of the GDHA family and, over the last two years, we’ve worked hard with the Britannia team to stabilise the business.
“That process is now complete. Britannia is healthier than ever and our next priority was to simplify our structure, making it easier for our retailers to do business with us.”
GDHA said the new division will retain the exclusive UK distribution rights to Bertazzoni and designer cooker hood brand Best, which have been distributed by Britannia Living, and will operate from existing sites in Stoke and Prescot. No changes will be made to the manufacture of Britannia’s products.
Retail customers will be able to order across all brands via a single sales team and all products will be supported by GDHA’s UK-based customer service operation.
“We are extremely ambitious and believe this new division will allow us to significantly grow our share of the Range cooking market,” said Casley. “Its creation will help us to better align our capabilities, deliver superior products, an improved service to customers and, under Chris’s expert guidance, drive growth.”