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Industry News

Published on September 16th, 2019 | by The GC Team


GDHA poised for major range cooker cash-back campaign

Glen Dimplex Home Appliances has announced a major consumer cash-back campaign on cooking brands Stoves, Belling and Britannia.

The three-month incentive starts 1st October 2019 and runs until the end of the year.

Consumers who purchase eligible products within the promotional period can claim their cash back via direct links on the relative brand’s website, with applications being accepted until January 31st 2020.

£100 to £300 cash back, depending on the brand and model of range cooker purchased, is being offered on products including Stoves’ new Precision collection and the Richmond and Sterling models, Belling’s Farmhouse and Cookcentre range cookers and the Delphi and Q Line collections from Britannia.

The offer will be available via most of the brands’ retail channels, including independent retailers and kitchen specialists.

Retailers will benefit from in-store merchandising and will be supported by a national media campaign which includes digital and social advertising and retargeting for the Stoves brand.

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