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Industry News

Published on April 18th, 2017 | by The GC Team


German audio brand Sonoro relaunches in UK

German audio brand Sonoro has announced a relaunch in the UK market with a new team led by industry business consultant, former Vivanco MD Neil Drain.

Drain has been appointed to launch the latest generation of the brand’s products to leading CE retailers and audio specialists, extending the existing customer network to guarantee nationwide coverage.

Based in Neuss, a city situated on Germany’s Rhine river, Sonoro was founded in 2005 by Marcell Faller, now CEO of the business, and prides itself on timeless design and traditional manufacturing values. It has won a number of major design awards for its products, which are developed to meet the specific needs of each room in the home.

A new lifestyle product in the company’s line-up is the Sonoro CD2, which was developed in conjunction with sleep specialists. It features a number of “unique” relaxation soundtracks and Smart Light Automation to create what is described as “the perfect ambience in the bedroom.”

“The Sonoro products, with their unique features and fantastic colour range, offer pro-active retailers a great opportunity to create some theatre in-store and stimulate interest from consumers looking for something totally different,” commented Neil Drain.

“At the same time, Sonoro are offering excellent margin to their stockists and a service and support setup second to none.”

International Sales Director Leon Tomasevic said: “We are delighted to have Neil Drain on board to implement a strategic marketing policy for our new generation of products.

“German engineering is highly regarded the world over and we are confident that true audiophiles will really appreciate and embrace this philosophy and will love the Sonoro products.”

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