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Published on June 18th, 2019 | by The GC Team

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Groupe SEB UK appoints new Commercial Director

Groupe SEB UK has promoted former Sales Director Will Yates to the role of Commercial Director, responsible for the Tefal, KRUPS and Rowenta brands.

Yates joined Groupe SEB in January 2016 and is said to have the ability to stimulate sales in mature markets. During his tenure the business successfully launched a number of high profile, innovative products, resulting in significant sales growth.

He will now be responsible for developing commercial strategy within the UK & I business with a core focus on communicating the genuine USPs of the three brands.

Yates will continue report to Richard Joaristi, General Manager Groupe SEB UK.

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