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Industry News

Published on November 28th, 2017 | by The GC Team


Grundig launches ‘Home’ campaign

Premium home appliance brand Grundig has launched a new communication platform proposing that ‘Grundig makes your home the best place to be’.

The initiative is executed through 360° storytelling and aims to celebrate the emotional significance of the home.

“The idea of home as a place where you can escape to at the end of a long day, where you spend valuable time with friends and family, is something we really believe in here at Grundig,” said Alexandra Boon, Senior Marketing Manager – Growth Brands at Beko plc. “It’s everything within a house that truly makes it a home, so the proposition is a natural fit for us – and the narrative will continue running through all of our brand communications moving forward.”

The campaign launched in the UK in a media partnership with The Times, introducing an audience of 1.6m to ‘Home’.

New assets are being rolled out in ATL print advertising and BTL through hero packs and in-store assets. Digitally, ‘Home’ is activated on the Grundig website, on social media channels, and through paid media.

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