2018 04 02 468×60 ESSE Banner

Industry News

Published on November 28th, 2017 | by The GC Team

0

Grundig launches ‘Home’ campaign

Premium home appliance brand Grundig has launched a new communication platform proposing that ‘Grundig makes your home the best place to be’.

The initiative is executed through 360° storytelling and aims to celebrate the emotional significance of the home.

“The idea of home as a place where you can escape to at the end of a long day, where you spend valuable time with friends and family, is something we really believe in here at Grundig,” said Alexandra Boon, Senior Marketing Manager – Growth Brands at Beko plc. “It’s everything within a house that truly makes it a home, so the proposition is a natural fit for us – and the narrative will continue running through all of our brand communications moving forward.”

The campaign launched in the UK in a media partnership with The Times, introducing an audience of 1.6m to ‘Home’.

New assets are being rolled out in ATL print advertising and BTL through hero packs and in-store assets. Digitally, ‘Home’ is activated on the Grundig website, on social media channels, and through paid media.

Tags: , , ,


About the Author

Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



Leave a Reply

Your email address will not be published. Required fields are marked *

3 × four =

Back to Top ↑
  • 2017-10-30 DeDietrich 300×250
  • The Latest…

  • 2017 09 01 Blomberg 300 x 250
  • GC Latest Tweets…

    Solar TV from Cello delivers affordable off-grid TV access to African homes... gcmagazine.co.uk/?p=… pic.twitter.com/wLDs…

    About 4 days ago from GC Magazine's Twitter via Twitter Web Client · reply · retweet · favourite

  • Read The Latest Issue Now
  • News by Category

  • Archives


Subscribe to GC's weekly e-Bulletin