Published on December 5th, 2018 | by The GC Team0
Grundig launches nationwide charity campaign
Grundig is to donate £200,000 worth of home appliances to food-based charities in the UK. The charities will be nominated by Currys PC World store staff in a ‘Give Back’ initiative in partnership with the retailer.
‘Give Back’ is aligned with the brand’s Respect Food programme, which engages in the campaigning against food waste.
Grundig will provide Currys PC World stores with in-store advertising to help promote and drive the ‘Give Back’ initiative and the brand’s training team will visit stores to explain how colleagues can get involved.
Gino Grossi, Grundig Marketing Manager at Beko plc, said: “Food waste is a massive issue, not only in the UK, but globally, with one third of the food we produce thrown away, while millions of people are undernourished. At Grundig, in line with our Respect Food programme, we believe it is our responsibility to lead the fight against food waste.
“We’re committed to being a sustainable brand and by supporting and introducing projects like the ‘Give Back’ initiative with Currys PC World, we can start to make a real difference.
“We’re looking forward to providing hundreds of local charities from across the UK with new Grundig appliances that will help them store more surplus food and offer more services to people.”