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Industry News

Published on October 2nd, 2020 | by The GC Team


Haier brand ambassadors return to John Lewis stores

Haier’s brand ambassadors have returned to three John Lewis stores to deliver expert knowledge to consumers choosing home appliances for their kitchen.

The manufacturer’s representatives will be on hand at the retailer’s Brent Cross and Oxford Street stores in London and its store located in The Mall at Cribbs Causeway in Bristol (pictured).

The team will carry out safe demonstrations, following the 2-metre distance guidance in stores, and help with the rebuilding of brand loyalty while reconnecting retail and consumers.

Haier said the move would deliver the confidence that shopping can be carried out again in a safe, albeit different, environment.

The Haier range in John Lewis includes the 8kg, 10kg and 12kg I-Pro Series 7 (979 series) washing machines and the Cube cooling collection.

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