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Industry News

Published on January 31st, 2018 | by The GC Team


Haier claims No.1 status in domestic appliances worldwide

According to Euromonitor research for 2017, Chinese company Haier has achieved No. 1 global status in major domestic appliances.

Euromonitor figures show that Haier accounted for 14.2% of the world market in this sector, up 4.55% compared to 2016. The brand is also ranked in the top 50 World’s Most Influential Brands 2017, as compiled by the World Brand Lab.

The Euromonitor International 2017 certifications also show Haier as No.1 in the following categories within the MDA sector:

Refrigeration Appliances (21.2% market share of sales per unit volume);

Freezers (24.1% market share of sales per unit volume);

Home Laundry Appliances (17.5% market share of sales per unit volume).

Yannick Fierling, CEO Haier Europe, said: “Such recognition is proof once more of the group’s capacity to find its place in a fast-changing world. The times are favourable to reinforce the strong partnership between Europe and China, a collaboration that comes with a rich past and a promising future.  We are honoured to see more consumers choosing Haier products to equip their households, particularly in Europe, where quality is paramount. This is thanks to our sophisticated premium offer.”

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