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Published on August 13th, 2020 | by The GC Team


Haier Europe launches mask sanitisation programmes for Hoover Candy models

Haier Europe has created two washing cycles to sanitise and clean PPE, which are available to download now on Hoover and Candy’s latest smart laundry models – AXI, H-WASH, Smart Pro, Rapid’Ó and Bianca. The two programmes, “Mask Sanitisation” (lasting about 110 minutes at 60°C) and “Mask Refresh” (45 minutes to 40°C), have been designed specifically for the sanitisation and washing of fabric PPE.

They automatically set the right temperature, time and intensity of the wash, as well as indicating the correct dose of detergent to be used and the load capacity.

Results of the two cycles, guaranteed by studies conducted in the Haier Europe laboratories in collaboration with international associations, create safety and waste reduction benefits.

“With these two new programmes,” said Atena Manca, brand manager at Hoover, “we offer our consumers an ideal tool to combine safety and daily attention to hygiene with protection and respect for the environment, reducing waste and consumption of non-recyclable material.”

Piergiorgio Bonfiglioli, marketing director, IoT — Smart Solutions at Haier Europe, added: “Since the beginning of the pandemic, we have observed and analysed changes in consumer behaviour and changing consumer needs towards household appliances and their use.

“But we have not limited ourselves to this: through the digital platforms on which our Smart products rely, i.e., without intervening directly on the product, we have the possibility to innovate and introduce new functions very quickly.

“The reach of Hoover connected appliances allows us to serve a very large number of consumers and to provide them with real and perceptible added value in a very short time”.


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