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Industry News

Published on August 21st, 2020 | by The GC Team

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Haier marketing campaign focuses on “premium” cooling and laundry

Haier UK & Ireland’s new through-the-line marketing campaign is intended to raise awareness of “premium, superior designed” products in its cooling and laundry ranges and the company’s status as “the World’s NO.1 Brand in Major Appliances”.

The campaign will feature on large format and billboard along with Channel 4 video-on-Demand with a reach of 1.4m as part of the brand’s Direct Motion laundry campaign.

Activity will be accompanied by digital marketing and social channels including key social media influencers and a comprehensive PR campaign aimed at lifestyle and technology media.

Consumers will see billboards and digital screens at premium locations nationwide including the IMAX cinema at Waterloo, the biggest screen in Britain.

The Chinese manufacturer will also launch its new Corporate Social Responsibility and social media influencer marketing campaign, entitled titled “Haieractsofkindness”, which is built around giving back to local communities.

Antony Peart, Director of Brand & Communications, said: “This through-the-line marketing campaign is a clear strategic commitment to our retail partners as we seek to develop the positioning of the Haier brand in the UK.

“We are aiming to reach as many people as possible through as many touch points as possible.” 

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