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Published on October 20th, 2021 | by The GC Team


Haier puts CCO in charge of Hoover and Candy brands

Haier has announced that Jim McEwan, Chief Commercial Officer for the UK & Ireland, has taken responsibility for the Hoover and Candy brands.  

His remit is to expand all brands within the UK and Ireland markets and continue to deliver value to trade partners and consumers. 

Offering a range of price points across all kitchen appliance categories through its three brands – Haier, Hoover and Candy – the company claims “a unique position in the market”.  

“The Haier, Hoover and Candy brands each have very distinctive propositions and operate in different segments of the market, so we are therefore well placed to facilitate and deliver further success,” McEwan commented.

“Even though it’s been a year full of both challenges and opportunities, business has been surprisingly good and we’ve posted record sales in many areas. This is definitely something we’re looking to build upon going forward.”  

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