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Industry News

Published on May 26th, 2021 | by The GC Team

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Haier takes vision for “intelligent home revolution” across country

Haier UK has launched a 2nd nationwide Out of Home (OOH) media campaign, which forms part of wider activity in which the brand will advertise to audiences 365 days a year.

The strategy includes “always on” digital, lifestyle and radio, and a new TV campaign across the Channel 4 network.

It is part of Haier’s vision to create an “intelligent home revolution”.

The OOH campaign across 31 sites will run until the end of the first week of June at various high-profile locations across the UK including Brent Cross Shopping Centre, Shepherds Bush, Regent Road, Manchester, Heartlands Parkway in the Midlands and Great West Road M4 corridor.

The TV and radio ads focus on tailormade solutions: fridge freezers that keep food fresher for longer; connected wine coolers controlled via the hOn app; and a best-in-Class A-rated washing machine range that uses advanced technology to deliver professionally laundered clothes.

Antony Peart, Director of Brand & Communications, said: “The launch of this exciting marketing campaign is another clear strategic commitment to our retail partners as [we] continue develop the positioning of the Haier brand in the UK.

“It gives us a huge platform across several channels to tell our Connected Home message and for achieving our vision to be the First Consumer Choice for the Smart Home.”

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