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Published on January 14th, 2021 | by The GC Team


Haier tops Major Appliance Brand list again

Haier has been named the No.1 Global Major Appliance Brand in volume sales by Euromonitor International, leader in strategy research for consumer markets, for the 12th consecutive year, with rankings as follows:

  • No.1 brand in refrigeration appliances in volume sales for 13 consecutive years.
  • No.1 brand in home laundry appliances in volume sales for 12 consecutive years.
  • No.1 brand in freezers in volume sales for 10 consecutive years.
  • No.1 brand in freestanding electric wine coolers/chillers in volume sales for 11 consecutive years.

Jim McEwan, Chief Commercial Officer of Haier UK, commented: “Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market.”

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

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