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Published on May 17th, 2021 | by The GC Team

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Hisense brings ASKO brand to UK market

Scandinavian brand ASKO, which is owned by Hisense, is launching onto the UK market with a new range of laundry products.

ASKO traditionally competes in the premium spectrum of the appliance market and fell into the hands of Hisense after the Chinese company’s takeover of Slovenian manufacturer Gorenje in 2018. Gorenje acquired ASKO in 2010. 

The offering for the UK market comprises three washing machine models – Style, Logic and Classic – and three complementary tumble dryers under the same model names.

The products will be distributed by Sheffield-based KitchenEx Ltd, which currently supplies Faber Cooker Hoods, ILVE Rangecookers and PlasmaMade filters in the UK.

ASKO said it will also be expanding into built-in kitchen appliances with new launches expected later this year.  

Howard Grindrod, Vice President of ASKO UK, said: “Here at ASKO, we are inspired by the ways of nature and we believe that form should follow function. We strive for elegant simplicity and timeless style, based on the fact that we know more can be done with less. All of our products embody the Scandinavian spirit and are built to deliver premium results every time, and our new models are no exception.”

“For us, perfection is not the result of decoration, but of responsible use of basic elements. We understand human needs and have designed ASKO’s new laundry models not just as a solution to this need, but to become a much-loved part of people’s homes and lives.”

Appliance features:

STYLE Washing Machine: 9kg | Made from a single piece of solid stainless steel | Maximum Spin speed 1800 rpm | Energy efficiency class A+++ | Washing efficiency A | Spin performance A | Quattro ConstructionTM for vibration-free spinning | Unbalance detection | Anti-block self-cleaning drain pump | AquaStop | Full colour high-definition TFT display

LOGIC Washing Machine: 9kg | Quattro ConstructionTM for vibration-free spinning| Unbalance detection | Anti-block self-cleaning drain pump | AquaStop | Energy efficiency class A++ | Washing efficiency A | Spin performance A | Maximum Spin speed 1600 rpm         

CLASSIC Washing Machine: 8kg | Simple interface | Maximum Spin speed 1600 rpm | Quattro ConstructionTM for vibration-free spinning | Unbalance detection | Anti-block self-cleaning drain pump| AquaStop | Energy efficiency A+++ | Washing efficiency A | Spin performance A

STYLE Tumble Dryer: 8kg | Long lasting stainless steel drum | Interior Light | Anti-crease function | Start delay options | Heavy duty life-tested motor | Butterfly drying system | Adjustable drying temperature | Reverse tumble action | Energy efficiency A+++

LOGIC Tumble Dryer: 9kg | Long lasting stainless steel drum | Interior Light | Anti-crease function | Start delay options | Heavy duty life-tested motor | Butterfly drying system | Adjustable drying temperature | Reverse tumble action | Energy efficiency A++

CLASSIC Tumble Dryer: 8kg | Long lasting stainless steel drum | Anti-crease function | Start delay options | Heavy duty life-tested motor | Butterfly drying system | Adjustable drying temperature | Reverse tumble action | Energy efficiency A++

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