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Industry News

Published on October 5th, 2020 | by The GC Team


Hisense supports WRAP’s ‘Love Food Hate Waste’ campaign

Chinese brand Hisense is working with WRAP’s Love Food Hate Waste campaign to drive awareness of effective food storage and preparation, in a bid to help educate consumers about reducing avoidable waste.

The partnership will see Hisense introduce recipes to help use up food leftovers, as well as supporting Love Food Hate Waste with an upcoming campaign addressing food waste post-lockdown.

Hisense, which has a well-established refrigeration range featuring technologies that keep food fresher for longer, expanded its portfolio of appliances in 2019 to include a full range of cooking products.  

Helen White, a spokesperson for Love Food Hate Waste and Special Advisor on Household Food Waste at WRAP, commented: “In the UK, 70% of the food we waste comes from our homes. This means each of us has the opportunity every day to make a difference, and managing your fridge and freezer better is a great place to start.

“Something as simple as keeping your fridge at 0–5°C (instead of 7°C, which is the average in UK homes) can extend the shelf life of your fresh food by up to three days.”

“We’re thrilled to be working with Hisense to make sure that food waste prevention is at the top of everyone’s agenda.”

Arun Bhatoye, Senior Marketing Manager at Hisense, added that shopping considerately is a key step for us all to take, “but we want to make it easier on everyone,” he said.

“By introducing appliances that help us keep our food at its optimum for longer, we’re doing all we can to help our customers on this journey.

“Our support of Love Food Hate Waste is the perfect opportunity to show how our innovations go the extra mile.”

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