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Industry News

Published on December 22nd, 2017 | by The GC Team


Hisense teams with Aston Villa to bring Christmas cheer to children

­Aston Villa players made a pre-Christmas visit to two venues, bringing excitement to the children of Acorns Children’s Hospice and the wards of Birmingham Children’s Hospital, as well as a special gift given by the club’s official technology partner, Hisense.

A Hisense 55-inch 4K Smart TV was delivered to the Hospice by John Terry and members of the first team squad, who spent time at both venues chatting with the children, parents and staff, signing autographs and handing out goodie bags.

The brand-new TV “will help the kids to relax, watch movies and play video games throughout the festive period and beyond.”

Hisense co-MD Howard Grindrod said: “We’re really pleased that we were able to help our partner Aston Villa to spread some Christmas cheer to the children at Acorns Children’s Hospice and Birmingham Children’s Hospital. Hopefully our donation helps the kids and their families relax and enjoy some classic Christmas films. We look forward to continuing to work alongside Aston Villa and their foundation to support their ongoing incredible work with these really important causes.”

Birmingham Children’s Hospital is a leading UK specialist paediatric centre, offering expert care to 90,000 children and young people from across the country every year. 

Acorns, the Villa’s charity partner, offers a network of care for life-limited and life-threatened babies, children and young people and their families, across the heart of England.

In the last year, Acorns has supported 876 children and 1,097 families, including those who are bereaved.

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