Published on November 10th, 2017 | by The GC Team0
Hisense UK appoints new marketing manager
Leeds-based Hisense UK, a subsidiary of the global electronics brand, has appointed Alistair Orr as marketing manager, with an immediate focus on delivering Hisense’s key performance indicators for the brand’s sponsorship of the 2018 World Cup in Russia and its partnership with Aston Villa Football Club.
He joins the Leeds HQ from Audio-Technica, where he was EMEA marketing manager for consumer products and responsible for establishing awareness of the Japanese brand in the UK. Previous experience includes working for LG as part of the consumer marketing team during the early stages of UHD and OLED technology hitting the UK market.
Hisense, as the official technology partner of Aston Villa, is “driving Hisense’s brand presence in the UK and particularly in the West Midlands.”
Alistair comments: “For me, this market is all about achieving the right mix between tech and affordability. Hisense offers consumers a great deal of quality for their money, meaning a greater proportion of consumers can purchase TVs with the latest innovations. Our job now is to raise awareness of the brand and its offering with the ultimate goal of increasing consumer confidence within the UK market.”
Howard Grindrod, deputy managing director, adds: “It’s fantastic to have Alistair on board. His experience of building, cultivating and managing technology brands is perfect for us here at Hisense UK. I’m looking forward to seeing the creative and interesting ways he uses our Aston Villa partnership and sponsorship of the 2018 World Cup to strengthen the Hisense brand here in the UK.”
As an official sponsor, Hisense will become the Official Television of the 2018 FIFA World Cup.