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Industry News

Published on October 31st, 2019 | by The GC Team

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Hoover brings ‘The Way You Live’ to consumers via VOD

Hoover is bringing its ‘The Way You Live’ campaign to more than 13 million viewers in the UK through several major online Video On-Demand (VOD) platforms.

The campaign will feature hero models from the brand’s cooking, washing and floorcare collections, with distribution via Facebook, Instagram, Youtube and Google among other platforms.

The ads will be displayed at the start of, or during, video streaming, with an emphasis on reaching those who are most likely to be looking to upgrade their home appliances. The focus will be on the Hoover AXI AI washing machine and dishwasher, the H-SYSTEM range of cooking appliances and H-FREE 700 cordless vacuum cleaner.

The series aims to explain the innovation and knowhow that has gone into the design of each appliance, while demonstrating how they fit into modern-day living and can contribute towards day-to-day wellbeing.

Hoover’s AXI AI washing machine will also appear in Procter & Gamble’s ‘Can Ariel 3in1 Pods Beat the Mud?’ advertisement.

Antony Peart, director of brand and communications at Hoover Candy Group, said: “Our ‘The Way You Live’ campaign focuses on real people’s lives and seeks to draw the connections between the careful design process for our products and the way in which consumers put them into practice.

“We are looking forward to engaging with consumers around what they want and expect from appliances that fit their lifestyles. This campaign will help spark that conversation and we feel it will highlight that we have a lot to offer across the various markets for domestic appliances, both in terms of high-performance products that contribute towards a healthy home and a more relaxed lifestyle.”

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