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Industry News

Published on August 23rd, 2016 | by The GC Team


Hoover Candy to show new technologies at IFA 2016

Hoover Candy has announced that it will be exhibiting at this year’s IFA exhibition in Berlin, showcasing its latest freestanding and built-in appliances and a selection of products from its SDA range.

This year the company will place a strong focus on connectivity, with product ranges such as the Hoover Wizard and new NFC-enabled washing machine line on display.

Innovations will include a new washer design featuring Wi-Fi connectivity and new fabric detection technology.

In built-in appliances, Hoover will introduce its new premium collection and a unique proprietary technology in touch-control cooking.

Owain Harrison, UK head of sales and marketing, Hoover Candy & Baumatic built-in, said: “It has been a successful year for Hoover Candy and IFA 2016 is an ideal platform to help us continue our strong acceleration and ambitious growth targets. We urge anyone visiting the exhibition to come and see us on stand 121.”

The company’s stand will house a hospitality and lounge area and will be located in the centre of hall 9.

IFA takes place from 2nd – 7th September.

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