Published on August 13th, 2018 | by The GC Team0
Hoover in exclusive floorcare partnership with Connect
Hoover Candy Group has partnered with trade distributor Connect Distribution to offer an exclusive range of vacuum cleaners to independent retailers.
The gunmetal grey collection, comprising eight models including the new H-Free cordless stick vacuum cleaner, is available only to the Birmingham-based distributor’s customers.
Connect Distribution is establishing a dealer scheme giving customers access to a suite of commercial support to assist with sales and marketing and will conduct a soft launch of the partnership at forthcoming trade shows, including The Housewares Show hosted by buying group AIS in August.
The first deliveries to retailers across the UK are expected to be made in October 2018.
David Meyerowitz, UK chief executive officer, Hoover Candy Group, said: “The floorcare market is highly competitive, both between appliance brands and the main retail channels. This strategic partnership will provide Connect and its customer base with a unique proposition to deliver sustainable added value.”
Connect managing director Andrew Sharp commented: “Partnership activity can be a real game-changer for a company like ours and we’re looking forward to getting the word out about Hoover’s latest innovations in floorcare and utilising the full marketing mix to support our customers’ businesses.”
The exclusive range includes cordless stick, upright and cylinder vacuums, specifically the H-Free, H-Free Pets, H-Free C300, Discovery Pets, Breeze Evo Pets, Enigma Evo and two Whirlwind Pets models.