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Published on March 2nd, 2018 | by The GC Team

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Hoover sponsors James Martin’s Saturday Morning

Hoover has become the new sponsor of ITV’s James Martin’s Saturday Morning, commencing tomorrow (3rd March 2018). 

The show, filmed at the celebrity chef’s home, involves cooking and chatting with guests from the world of food, entertainment and sport. The two-hour programme airs at 9.30am on Saturdays.

Antony Peart, director of brand and communications at Hoover Candy Group, said: “We want to reinforce our position as a manufacturer of innovative and stylish appliances and believe that positioning ourselves with a well-liked ITV show is a powerful way of achieving this.”

Hoover’s sponsorship of show will run until the end of the series in June.

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