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Industry News

Published on November 8th, 2019 | by The GC Team


Hoover sponsors Warrington Wolves

Hoover has signed an initial two-year deal to become the principal club sponsor of Rugby League team Warrington Wolves. 

Commencing ahead of the new 2020 season, the manufacturer will become the first-team’s main shirt sponsor and will have branding rights throughout The Halliwell Jones Stadium in Warrington and digital platforms.

In 2019 Warrington Wolves was one of the most-watched clubs, with a combined 6.5 million viewers either live or on television with fixtures shown across the BBC and Sky Sports.

Karl Fitzpatrick, chief executive officer at Warrington Wolves, said: “Warrington Wolves has a proud record of attracting a prestigious stable of official club partners and Hoover is no exception.

“We will work closely with Hoover to ensure both organisations get the absolute maximum from the partnership.”

Antony Peart, director of brand and communications at Hoover Candy Group, said: “As a business that’s recently opened offices and a showroom in Warrington we’re excited to become the principal club sponsor of the Wire.

“Hoover and Warrington Wolves share a passion for performance and being the very best at what we do, which is why we have invested considerably in this partnership and cannot wait to see where the 2020 season will take the team.”

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