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Industry News

Published on April 1st, 2019 | by The GC Team


‘Hoover, that’s Who’ campaign brought to Irish audience

Hoover has become the broadcast sponsor of the award-winning daytime TV show This Morning in the region of Ireland.  

The activity is part of the brand’s ‘Hoover, that’s who’ campaign and features the AXI washing machine, H-Free cordless stick vacuum cleaner and a built-in oven from the Vogue collection.

Hoover said the aim of the creative is to reaffirm its position as “an innovative manufacturer and demonstrate how the brand provides bespoke solutions to customer needs.”

Antony Peart, director of brand and communications at Hoover Candy Group, said: “We’ve invested considerably in TV advertising, with a particular focus on the Irish market, to get our newest products in front of the consumer and reinforce our position as a manufacturer of innovative and stylish domestic appliances.

“The ‘Hoover, that’s who’ campaign has been a big success for us as a brand and, in addition to demonstrating the breadth of our product portfolio, it has helped to reinforce how integral home appliances are to everyday life.”

Investment in the sponsorship of the programme follows placements with the Good Food Channel, James Martin’s Saturday Morning and last year’s launch of Hoover’s first major advertising campaign since 2015.

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