2019 02 DAD – 468×60

Industry News

Published on April 3rd, 2019 | by The GC Team


Hotpoint augmented reality app “puts” appliances in consumers’ homes

Consumers can now visualise Hotpoint appliances in their homes before making a purchase, through the Point & Place app, an augmented reality app that allows shoppers to select products and place them in their own home, using their device’s camera. Consumers can evaluate the look, size and general style of the appliance and decide whether or not it fits within their home.

The app is responding to the fact that many consumers (up to 79%) will view products online that they go on to purchase in-store. Point & Place allows consumers to visualise the product they have seen online in their own home, before visiting a showroom to get a feel for it in real life.

Consumers can browse through hundreds of appliances across a variety of categories including dishwashers, fridge freezers and hobs. There is the choice to browse by room, or by category, and shoppers can then point and place the item in their home for an interactive AR shopping experience. Consumers can also type ‘Hotpoint’ into the search bar to find all of the Hotpoint appliances available on the app, or enter the product code for a specific product. The ActiveCare 10 kg washing machine NM11 1045 WC A UK is pictured as an example. Shoppers can use the app to place it exactly where they would put it within their kitchen or utility room, to decide whether the aesthetic of the appliance meets their needs and requirements.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Consumers can now foresee what their new appliance will look like in their home before committing to a purchase. At Hotpoint, we care for what our customers value most and we hope this tool will help shoppers to make an informed purchase decision to match their homes and lifestyles perfectly.”

Point & Place is available to download on iOS and Android devices, for more information visit the website at: https://eyekandy.com/point-and-place


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