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Industry News

Published on September 7th, 2018 | by The GC Team


Hotpoint dishwasher promotion

Hotpoint has extended a promotion in partnership with Procter & Gamble, offering purchasers of selected dishwashers a free six-month supply of Fairy Platinum All in One dishwasher capsules.

The promotion applies to purchases made until 30th September 2018 and is available on freestanding and built-in models, both slimline and full-sized.

It is supported by an ATL advertising campaign, and in-store material is available to retailers via their Hotpoint Account Manager.

Hotpoint Head of Brand Jennifer Taylor commented that dishwasher ownership in the UK remains behind when compared to other markets across Europe and it is hoped the promotion will raise awareness.  

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