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Industry News

Published on December 4th, 2019 | by The GC Team

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Hotpoint donates £19,800 to FoodCycle

Hotpoint has raised a total of £19,800 for FoodCycle after teaming up with brand ambassador Jamie Oliver to encourage people to take on the Eat Your Fridge Challenge – seven days of being more mindful when cooking, eating root-to-stem where possible, and committing to zero edible food waste.

Consumers were encouraged to use the hashtag #EatYourFridge on social media to share a tip for reducing food waste, with Hotpoint donating the value of four meals to FoodCycle each time the hashtag was used.

The Eat Your Fridge Challenge was part of Hotpoint’s ongoing Fresh Thinking for Forgotten Food campaign to reduce domestic food waste.

FoodCycle is a charity which uses surplus food to create community meals to help fight food waste, food poverty and loneliness across the UK.

Catherine Balderson, Senior Hotpoint Brand Manager, said: “It is our mission at Hotpoint to reduce the amount of edible food being wasted and FoodCycle shares our passion by using surplus food to create meals for communities.

“It has been a pleasure to contribute to such a brilliant cause by raising money that will help the 41 community projects that span the country.”

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