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Industry News

Published on December 4th, 2018 | by The GC Team


Hotpoint food campaign raises £20,000 for charity

Hotpoint has raised a total of £20,000 for a charity that fights food waste, food poverty and loneliness in the UK, via the brand’s Fresh Thinking for Forgotten Food campaign in association with brand ambassador Jamie Oliver.

Fresh Thinking for Forgotten Food encourages consumers to make more mindful decisions about food, in an effort to reduce domestic food waste.

The beneficiary of the brand’s efforts, FoodCycle, relies on volunteers and donations to provide meals to those that are hungry and lonely. Volunteers serve over 1,000 meals each week using surplus food.  

Jennifer Taylor, Head of Brand at Hotpoint, said: “FoodCycle is dedicated to creating a society where no one is left hungry or lonely. It has been a pleasure to contribute to such a brilliant mission by raising money that will be contributed to the 38 community projects that span the country.”

“The donation from Hotpoint will go a long way in helping support our fight to reduce food waste, food poverty and loneliness across the country,” added Mary McGrath, FoodCycle CEO.

Pictured above: Ian Moverley, UK Corporate Reputation and Public Affairs Director, Whirlpool UK (left) with FoodCycle’s Mary McGrath

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